Primark Presents Paula Echevarría

Layering is at the heart of the fall/winter fashion narrative. Subconsciously, our minds go to practical styling that keeps the cold, wet weather at bay. But what if layering could mix fashion and function, seeing you through all the seasons, rather than just one? Paula’s collection was designed to do just that: elevated evening dressing, staple denim, knitwear and footwear, and matching family coats designed with THERMOLITE® EcoMade technology. See below…

Daytime outfit layering

The beauty of layering is its adaptability, and knitwear has a big part to play in that. Whether your wardrobe needs crew neck sweaters or knitted vests, Fair Isle prints or florals, these pieces can transcend FW25, but it’s all in how you style them.

For the colder seasons, lean on PU fabrics, dark denim and longline coats to add texture and warmth to your outfits. Then, as the balmy weather arrives, layer T-shirts under our sweater vest, and opt for lighter wash denim and cropped outerwear silhouettes.

Elevated layering

The secret to elevated layering is in the textures and cuts — none more so than tailoring. Showcasing two very different, but equally elevated takes on tailoring, Paula’s collection caters to a variety of dress codes and aesthetics. The brushed blazer and midi skirt have the heritage check print and structured silhouette to thank for their seasonless appeal, while the PU shorts and blazer set is the perfect transitional look. Offering skin-baring confidence, mix-and-match versatility, and wearability well into spring and summer, who says cooler weather means covering up completely?

Looking for a timeless two-piece beyond tailoring? Our satin long sleeve blouse and skirt, paired with the cropped faux fur jacket, is set to be a sell-out look, so don’t wait to snap it up!

Our puffer coats with THERMOLITE® EcoMade insulation

Introducing your new destination for functional outerwear. Perhaps the most important investment when it comes to weather-proofing your wardrobe, a reliable coat is essential. Made with THERMOLITE® EcoMade technology, our new range of longline and cropped puffer coats are designed with insulating hollow fibers that retain the heat that your body generates, without weighing you down. The best part? Coordinating mens and kids options are available!

Looking for thermals for the whole family? Our new high-quality, great value HeatIQ range has arrived.

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