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Working With Rankin

We are thrilled to announce that we worked with renowned fashion photographer Rankin on the launch of our A Better Future Campaign.

Jayne Bibby


"I am so proud to have worked with Primark on their A Better Future Campaign. Primark’s commitment to change is something that is truly in line with my personal beliefs. To work with such a big brand focusing on sustainability in such a public way felt like a natural partnership to me." Rankin.

Rankin is a British photographer, publisher and film director. He has photographed The Rolling Stones, David Bowie, Kate Moss, Kendall Jenner and The Queen, to name just a few. His imagery has become engrained in contemporary iconography.

Probably best known as co-founder of Dazed & Confused magazine with Jefferson Hack, Rankin has remained a prevalent force in publishing throughout his career with AnOther Magazine, the biannual Hunger Magazine and over 42 books to his name.

Rankin has travelled the world, creating powerful charity campaigns both as a photographer and a director, working with Comic Relief in 2015 and 2017. His 2017 campaign with the UK's Macmillan Cancer Support went viral, with people were encouraged to Brave the Shave.