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We Did Our Homework

Take a peek below to see the steps we took to stay safe on our latest campaign photoshoot set in a local school.

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Jodie Spragg

While our creative team would usually meet up and plan photoshoots, this one was organised entirely using video calls! All of the Primark clothing samples you can see in the campaign were quarantined for 72 hours ahead of the day and while the stylist would usually dress the models, this time the models dressed themselves, they even got to keep the clothes they wore!

The entire shoot team, from photographer to make-up artist were kitted out in protective masks and PPE, given a safety briefing in the morning and spent the day practising social distancing with the child stars while getting creative. Plus, extensive cleaning took place and hand sanitiser was at the ready for everyone! Scroll on to see behind the scenes snaps of the team on the day…

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