Primark x Alice Liveing
Trying something new is the perfect way to beat that January slump, and if this year your something new is getting active, we’ve got the collection you’ll need.
For the third year in a row, we’ve teamed up with Alice Liveing, a fitness and wellbeing force to be reckoned with. She’s got three bestselling recipe books under her belt, a following of over 630k, and an inspiring ethos about exercise, diet and balance that’ll have you swapping your Netflix marathon for a burpee binge.
For the uninitiated, Alice is a personal trainer, fitness expert, author and influencer who gained fame by sharing her tips, meal ideas and motivating workout regimes online. Pounding in the pavements during January’s big freeze might not set your world on fire, but we must admit, Alice’s latest collection might just get our hearts racing about that morning run…