Puffer Power
The puffer jacket is well and truly back in fashion. We’ve seen it come and go in seasons past, and it may have the pandemic to thank for securing it a permanent place on the style stakes, especially as walking outdoors has become the only escape from staying home.
Jan 18 · 2 min read
The practical puffer has seen a rise in popularity during a period when enjoying the great outdoors, fresh air and long wintery walks became our go-to hobby. Arguably the most sensible of outerwear options, the duvet-like design makes a women’s puffer jacket the ultimate in stay-warm style.
Perhaps you’ve shied away from snapping one up in past seasons for fear of resembling a marshmallow? Fear not because now it’s officially cool to be comfy. With celebs and Instagram stars singing their praises and showing us just how to style them, puffer coats are set to stay. Classic puffer jackets are shorter in style but longer length, supersized versions are trending too, offering the extra warmth we all need in colder months. If you’re looking for versatility choose a black version or an easy to match grey, beige or khaki but don’t be afraid to go bold with a bright hue or print either.