Woman wearing Hello Kitty snoodie, holding a cushion and phone case

Fashion Trends

Hello Kitty

Celebrate the beloved Sanrio character’s 50th anniversary with our new Hello Kitty collection. Scroll down for more…

Browse Hello Kitty

Hello Kitty, AKA your favourite fashionista, has landed in store with a HUGE range of clothing, homeware, beauty and accessories for you and your mini-me. The theme? Think all things pink, white and oh-so kawaii, we’re giving you a full head-to-toe Hello Kitty makeover. Want to skip the queues? Shop the collection via our Click and Collect service, available in selected UK stores only.

Hello Kitty Adults’ Clothing and Nightwear

Showcasing Hello Kitty’s iconic pink dungarees and red bow throughout the collection, our nostalgic nightwear is set to upgrade your evening attire, with a little help from her friends Kerokerokeroppi, My Melody and Cinnamoroll. Choose from matching pyjama sets, separates and oversized nightdresses, and get ready to snooze in style.

Hello Kitty grey loungewear set
Hello Kitty pyjama short set

Your casual wardrobe just got a sweet upgrade. Graphic basics are the simplest way to add a touch of personal flair to your outfits – and our new Hello Kitty range is perfect for expressing your love for the iconic character. Take notes on our Hello Kitty denim jacket and skirt. These pink-perfect pieces can be worn together for a super-cute take on the double denim trend. We’re obsessed.

Hello Kitty pink double denim set

Hello Kitty Adult Accessories

If you’re looking for a sign to add some ‘90s-inspired preppy pieces to your everyday outfits, this is it. From statement earrings to shoulder bags and hair scrunchies, these on-trend staples are perfect for your seasonal accessories refresh.

Hello Kitty Baby & Kids’ Clothing and Nightwear

Young Hello Kitty fans, unite! Playtime has never looked better with our best-in-class baby and kids’ clothing range. Our top pick? The Hello Kitty dresses. Featuring frills, bows and adorable two-piece sets, your little one will be non-stop twirling in our tutu and casual ensembles. Complete the outfit with some ballet flats (this season’s must-have shoe!) for a look they’ll never want to take off.

Hello Kitty kids clothing and plush toy
Hello Kitty water bottles and kids pink Hello Kitty set

Hello Kitty Baby & Kids’ Accessories

Hello Kitty loves an adventure – and with our new-in accessories, your mini-me will be ready to join in on the fun too! Get them classroom-ready with our practical AND stylish Hello Kitty bag and girls backpacks, laptop and pencil cases that are essential for storing their day-to-day belongings in.

Hello Kitty accessories and clothing for kids

Hello Kitty Homeware

Inject pops of pink hues into your home with our new Hello Kitty homeware collection. Fun and feminine, our vibrant bedding, towels and baskets will help radiate a statement-making Y2K aesthetic that’ll brighten up your home décor instantly. For the minimalists? Head towards our cups, mugs and lunch boxes to find the perfect pick-me-up pieces. Add to basket? Yes, please.

Hello Kitty cups

Hello Kitty Beauty

In recent months the ‘coquette’ aesthetic trend has taken over our social media feeds – and who is better to help channel the pink and bow-adorned aesthetic than by Hello Kitty herself? From heatless hair curlers to makeup brushes and false nails, complete your beauty regime with our must-have accessories.

Hello Kitty powder puff
Hello Kitty beauty products

Calling all Hello Kitty superfans! Head down to our Birmingham High Street, Manchester Trafford, Manchester Market Street, Braehead and Edinburgh stores to enjoy a sweet treat in our new Hello Kitty cafés!

Hello Kitty Cafe

The Hello Kitty Café will be available in selected stores until Saturday 8th June.  

Love our new Hello Kitty collection? Snap, tag and share your looks using the hashtag #Primania or @Primark for a chance to be featured online!