Two models wearing pale yellow knitwear - one in a matching set, the other in a peplum top with jeans.

Fashion Trends

How to wear butter yellow

The trend that works with everything you already own. Butter yellow is your new go-to for effortless spring styling.

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Our wardrobes might be shifting towards lighter layers and fresh spring styling, but there’s one shade we’re still holding onto from last season: butter yellow. The standout colour of SS25, this soft, feel-good hue is back, adding an easy, sunlit touch to your everyday outfits. We’ll show you how...

What is the butter yellow trend?

A soft, creamy shade of yellow that resembles the colour of butter. Its pastel-like hue sits between pale yellow and beige, striking the perfect balance between quiet luxury and dopamine dressing.

How to style the butter yellow trend

Butter yellow feels less like a fleeting pastel moment and more like a new neutral. The shift lies in contrast: rather than wearing the colour from head to toe, the newest take sees us styling it with richer pieces. Think dark faux leather, brown tailoring or washed denim. It has the power to soften sharper looks without losing edge. Here’s how to achieve it.

Butter yellow tops & T-shirts

A butter yellow T-shirt is the easiest way to tap into the trend! Style it with joggers for an off-duty vibe or tuck it into tailored trousers to elevate the look. You can even layer it under blazers or lightweight jackets to add a pop of colour. Because the shade is so soft, it acts almost like a neutral, meaning it offers the same outfit potential as your go-to white tee, just with a bit more personality.

Butter yellow tailoring

In the last few seasons, waistcoats have graduated from preppy office attire to a capsule wardrobe staple — and the hype isn’t slowing down! With a flattering V-neck, the Lila Waistcoat provides a sleek, elevated smart-casual look while injecting some fun into your style. Teaming it with the matching skort is a no-brainer, but a sudden temperature drop will have us reaching for smart trousers instead.

Butter yellow cardigans

If you’re easing into the trend, start with layering. A butter yellow cardigan is the ultimate throw-on piece, light enough for spring, cosy enough for cooler moments. Our chunky, relaxed-fit styles (hello, grandpacore) are instant winners in our wardrobe, and we can’t get enough of wearing them over a dress or a white vest and wide-leg trousers for that clean, off-duty look. For something a little more styled, go tonal: mix different shades of yellow with soft creams for an outfit that feels considered but still relaxed. Butter yellow brings warmth, while neutral layers keep everything grounded and wearable.

Butter yellow loungewear

Unsurprisingly, upgrading our loungewear co-ords is at the top of our list for all upcoming errand and sofa days. Made with a heavyweight fabric that falls into the perfect slouched silhouette, our straight-leg joggers tick all the boxes for being your new favourite. Plus, they can be coordinated with the matching T-shirt for a trending head-to-toe look. 10/10 from us.

When in doubt, denim

Jeans and an oversized shirt is the outfit formula to know. Well-fitting jeans paired with a crisp shirt strike the perfect balance between polished and relaxed. It’s fresh, clean and ideal for everything from brunch to casual office days. Add tan sandals or trainers and a structured bag to finish the look. The contrast between the buttery tone and denim keeps everything sharp, while still feeling light and seasonal. Denim is one of the easiest ways to ground butter yellow, making it feel wearable rather than overwhelming.

Butter yellow accessories

Not ready for a full butter yellow outfit? Accessories are your entry point! Think butter yellow bags, sandals or even hair accessories to subtly lift your look. Paired with an all-black or all-white outfit, these small touches add just enough colour without feeling overdone. Gold-toned jewellery also works especially well here. The warm tone complements butter yellow perfectly, creating that soft, sunlit finish.

Love our new butter yellow products? Snap, tag and share your looks using #Primania or @Primark for a chance to be featured online!