Two models wearing pale yellow knitwear - one in a matching set, the other in a peplum top with jeans.

Fashion Trends

How to wear butter yellow

This colour moment isn’t over yet. Keep scrolling to see how we’re taking this sunshine-filled shade into our autumn wardrobe.

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Our autumn moodboard may be stacked with rich chocolate browns and deep burgundy hues, but there’s one shade we’re clinging onto from summer: butter yellow. The standout colour of SS25, this chic, playful colour can add a pop of freshness onto your everyday outfits. We’ll show you how.

What is butter yellow?

A soft, creamy shade of yellow that resembles the colour of butter. Its pastel-like hue sits between pale yellow and beige, striking the perfect balance between quiet luxury and dopamine dressing. For autumn, this easy-to-wear shade pairs well with earth-tones for a sweet yet striking look.

How to style the butter yellow trend

Shop the range in-store or online via our Click & Collect service. Use our handy C&C store list to find your local Primark store.

Butter yellow cardigans

Unsurprisingly, we’re living in knitwear right now. But instead of reaching for neutrals, our butter yellow line-up is your guaranteed ticket to fresh, effortless looks. Chunky, relaxed-fit cardigans (hello, grandpacore) are instant winners in our wardrobe, and we can’t get enough of teaming our new short sleeve option with jeans for casual days. Or, if you’re looking for something more polished, look to the Contrast Trim Button Cardigan instead. With gold-toned buttons and a crisp white hem, it’s a throw-on piece we’ll be re-wearing for seasons to come.

Butter yellow loungewear

With comfy clothes set to be our uniform for the foreseeable, investing in new loungewear is at the top of our list for all upcoming errand and sofa days. Made with a heavyweight fabric that falls into the perfect slouched silhouette, our straight leg joggers tick all the boxes for being your new favourite. Plus, they can be co-ordinated with the matching sweatshirt for a trending head-to-toe look. 10/10 from us.

Butter yellow tailoring

In the last few seasons, waistcoats have graduated from preppy office attire to a capsule wardrobe staple — and the hype isn’t slowing down! With a flattering V-neck, the Lila Waistcoat provides a sleek, elevated touch for smart-casual looks, while injecting some fun into your style. Teaming it with the matching skort is a no-brainer but with the sudden temp drop, we’ll be reaching for smart trousers too. However you style it, expect heads to be turned all day long.

Love our new butter yellow products? Snap, tag and share your looks using #Primania or @Primark for a chance to be featured online!