Model wearing yellow cropped jumper, blue jeans, brown tote bag and large glasses

Fashion Trends

How to style butter yellow

Brighten up your wardrobe with one of 2025’s hottest colours. Keep scrolling for our trending styles…

Shop butter yellow

Colour trends are having a moment this year. We saw the warm, earthy Mocha Mousse pantone dominate runways, social media and our winter wardrobes. Now, butter yellow is stealing the spotlight and we're melting over the mood-boosting hue. 

What is butter yellow?

A soft, creamy shade of yellow that resembles the colour of butter. It’s pastel-like hue sits between pale yellow and beige, striking the perfect balance between quiet luxury and dopamine dressing. This easy-to-wear shade pairs well with neutral-tones like ivory, tan and black making it a versatile go-to for everyday looks. Need some inspiration? Keep scrolling for our top picks and style guide below.

model wearing a yellow cardigan, black satin maxi skirt, sunglasses and white headband with a black clutch

Shop the below styles in store or via our Click & Collect service. Use our handy store list to find your nearest participating location.

How to style the butter yellow trend

Butter yellow tailoring

The secret to nailing your style this season? Doubling up on trends! For wedding guest dressing and all spring occasions, there’s no better way to make an impact than by wearing butter yellow occasionwear. Dressed up or down, the blazer instantly elevates your smart-casual attire, but if you’re looking to make a serious statement, reach for the bandeau waistcoat. This daffodil-hued dream can be worn with the matching skirt or teamed with jeans for the ultimate brunch outfit. It’s yours for just £14/€16/$18 — add it into your Click & Collect basket ASAP.

Butter yellow swimwear

There’s no doubt about it, this colour was made for the sun-soaked days — and what better way is there to embrace it than with our swimwear picks? This soft hue looks effortlessly chic on textured fabrics, with our scoop neck swimsuit taking your beach-ready look to the next level. Feeling the chill? Ditch your classic white beach shirt and swap it for our butter yellow option instead.

Butter yellow knitwear

While we’re ready to completely ditch the layers and transition into our warm-weather wardrobes, it seems the upcoming weather forecast has other ideas. But don’t worry, this pastel shade will brighten your outfit on even the gloomiest of days. A lightweight knit is essential for comfort and style and our cropped jumper and cardigan tick all the boxes. Tip: pair with gold-toned jewellery for the ultimate chic finish.

Love the new butter yellow trend? Snap, tag and share your looks using #Primania or @Primark for a chance to be featured online!