Grey cardigan layered with charcoal overcoat and light grey jeans, standing beside brick building.

Fashion Trends

Just dropped: Major Find

Act fast - the latest Major Find has landed. Get it or regret it!

Nothing beats the thrill of finding a style you love, especially at a jaw-dropping price. Now, we’re making the treasure hunt even easier in-store with our new Major Find products.

What is Primark’s Major Find?

These are the womenswear products you simply can’t afford to miss. Selected by us as the must-have items of the month for our style and budget-savvy shoppers, it’s down to you to decide if you’ll be snapping them up or scrolling with FOMO…. With carefully curated pieces dropping throughout the year to fit the seasons and current trends, we’ve got something to suit every style.

New in our Major Find lineup, timeless layers with a twist! Meet the Contrast Stitch Bomber, the Sculpted Cardigan and our The Flare Jean — three effortlessly elevated pieces designed to see you through the season in style. Priced at just £12, the Contrast Stitch Bomber brings a modern spin to cosy dressing, with its soft structure, oversized pockets and subtle stitch detailing that adds a premium feel.

Brown stitch bomber jacket with white trim details and front pockets, priced at £12, shown with jeans and handbag.

Meanwhile, the Sculpted Cardigan £10 and £8 The Flare Jean combo redefine everyday chic, combining a flattering fit with a soft touch knit that works for both office days and weekend plans. Whether you’re dressing them up or keeping things casual, these are the wardrobe heroes you’ll reach for repeatedly, at price points that’ll make you double-take.

Person wearing flared jeans with white t-shirt and black handbag. Pink tag shows "MAJOR FIND The Flared Jean £8".

September’s Major Find? You missed it! Our Lounge Co-ord was a total sell-out! But don’t panic, our Palazzo Jean is still available, and our next finds are closer than you think…. Stay tuned on socials for more details!

Person wearing wide-leg Palazzo jeans with mustard floral jumper against green tiled wall. £12 price tag.

Still in stock but selling fast: The Palazzo Jeans. Priced at just £12, these jeans are set to be your new everyday staple. Why? Think of them as the younger sister to the classic wide-leg. With a mid-rise, structured denim design combined with the effortlessly flowy silhouette of palazzo trousers, they’re the perfect blend of comfort and retro flair. Plus, they’re crafted with high-quality cotton from the Primark Cotton Project, making it a reliable piece you can wear again and again.

Don’t forget to snap, tag and share your looks using #Primania or @Primark for a chance to be featured online