Primark Presents Paula Echevarría AW24
Our latest collection with Paula Echevarría has arrived! Cosy, chic and loaded with layers, keep scrolling for more!
Who is Paula Echevarría?
Paula Echevarría is a Spanish actress and model who shares her fashion and lifestyle inspiration with over 3.6 million social media followers every day. We’ve teamed up to create a capsule collection of new season style must-haves, from the perfect women’s winter jackets and statement knitwear to tailoring and autumn/winter partywear. Shop the collection in store or online via our Click & Collect service. Use our handy store list to find your nearest particpating location.
Autumn/winter jackets
Paula’s Primark ranges are renowned for their neutral colour palette and this AW24 range is no different! We’ve reinvented the classic aviator jacket with a cosy borg fabric, contrast piping and buckle details, while our cropped suede jacket offers a chic nod to this season’s popular chocolate brown hue. Transitioned your denim rotation over to the dark side for the colder months? Perfect! Both jackets team effortlessly with any of your favourite jeans, but especially those indigo, grey and black washes. The question is, will it be straight-leg, bootcut or the trending barrel leg jeans that’ll complete the look?
Cosy knitwear styling
We know that the arrival of autumn/winter activates an innate need for knitwear-orientated outfits. You can’t go wrong with a timeless high-neck knit like the brown boucle jumper that Paula has styled with a satin skirt, but this season we’ve got new knitwear styles that we think you’ll love too.
Argyle print is back on everyone’s fashion radar thanks to the introduction of the grandpa core aesthetic. Paula has taken a chic approach to the trend to fit her signature style, by wearing our oversized argyle knit with a mini skirt and suede knee-high boots to balance proportions perfectly.
Autumn/winter party outfits
Paula’s occasionwear criteria is all about polished party looks for the understated dresser. Sequins have been swapped for satin styles and luxe-look tailoring, suitable for any RSVP. Our chocolate brown midi dress, designed with a dramatic crossover neckline and slinky fabric, oozes elegance when paired with stiletto heels and chunky gold earrings. Seeking something sexier? Our strappy, barely-there metallic midi is sure to turn heads! (Layer over knitwear in the daytime to get the most out of this dress all year round.)
The perfect suit often comes with a premium price tag but not this time! Our marl three-piece suit offers a great alternative to dresses this party season. Wear together or mix and match with shirts, bralettes and vests to tailor to any dress code, then finish off with slingback heels or flats and ample jewellery to add a femine edge.
Winter accessories
It’s no secret that accessories are the quickest way to elevate any outfit and winter pieces featuring shearling, suede and faux-fur, offer fashionable AND functional benefits. From true winter warmers like earmuffs, mittens and scarves to trendy faux-fur mules and baker boy hats, tap into the rich, autumnal hues at great value prices across the Primark Presents Paula Echevarría range.