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Fashion Trends

The preppy pieces you need for a cosy winter

Comfortable and collegiate, our latest preppy collection combines campus chic with Aspen aprés-ski energy. Keep scrolling…

Shop Preppy Outfits

Winter fashion is all about balancing warmth and style, so make sure your cold weather wardrobe checks both boxes with our latest winter drop. This year’s A/W essentials? Puffer coats, relaxed jeans, joggers and nostalgic, preppy jumpers — in other words, all things cosy! Whether you’re planning for outdoor festivities with your friends or dreaming of planning après-ski-inspired looks, we’ve got you covered!

The best part? You can now Click + Collect your favourites from a store near you!

Preppy layers

It’s hard to ignore the array of micro-trends popping in and out of our social newsfeeds but nostalgic women’s jumpers and cardigans in classic cuts and prints remain a staple that’ll see you through the years. Increasingly popular, our varsity jumpers score an A+ when it comes to collegiate style — but don’t sleep on our traditional argyle prints and cable knit designs. Taking inspiration from our favourite 90s style icons, we’re pairing ours with everything from low-rise jeans to pleated skirts.

Winter outerwear

It’s officially layering season and if there’s one item that screams winter-ready — it’s the puffer coat! Stylish and endlessly versatile, our padded jackets can be easily paired with hoodies and sweatshirts for a street style aesthetic. Available in borg textures and timeless hues, like beige and charcoal, or icy tones like white and pastel blue for a fresh and modern take. Our puffer coats are hands-down the outerwear heroes of the season.

Y2k tracksuit co-ords

Want an effortless outfit? Blending comfort and style in all the right ways, our preppy co-ords are a major part of the collegiate look this winter. Loose fitting tracksuits bring a relaxed vibe to your wardrobe, while our ribbed flare leggings and long sleeve top sets boast a sleek, more elevated look. Our light blue options are a go-to for a fresh, wintery feel — but don’t shy away from our timeless cream and grey options.

Jeans and joggers

Oozing in comfort, cargo joggers aren’t just for lounging anymore, they’ve officially entered the winter fashion rotation! From fleece-lined to structured silhouettes, our cargo joggers give you maximal cosiness while still looking put together (whether paired with a blazer or a simple cropped tee). For a more polished look, you can never go wrong with a solid pair of jeans. Straight-leg and relaxed fits are highly favoured, exuding both style and functionality. Our pro tip? Layer thermals under your relaxed jeans and joggers for extra warmth without the bulk.

Preppy accessories

The cherry on top of every collegiate winter outfit? The right accessories! Preppy and practical, our faux fur lined earmuffs and bucket hats, are the perfect way to add a splash of personality to your looks. Think of them as your shield against the cold, with major style points. Combining the comfort of house slippers with the sturdiness of platform boots, our faux suede boots pair seamlessly with baggy bottoms or leggings and slouchy socks. Grab yours before they go viral!  

Join our style squad! Capture your look and tag us using #Primania or @Primark, and you might see yourself featured online.