Model wears red square neck bikini and black beach trousers

Fashion Trends

Swim Season Ready

Whether you’re team jet-set or team staycay, sunnier days are on the horizon. Make a splash in style with our range of womens swimwear.

Mar 21 · 3 min read

After two summer seasons somewhat lacking the need for swimwear shopping, we’re very ready to dive back in. Whatever your holiday plans this year, we’ve got the swimwear you’ll need to see you through in style.

Look out for our Primark Cares logo on our swimwear products in-store to snap up holiday must-haves that are part of our Primark Cares range.

Model wears floral bikini, with matching cover up and headscarf
Collage of models wearing various bikini styles on the beach
Model wears sage green underwired bikini top and straw hat

Summer Swimwear

Trips abroad are back on the agenda and great swimwear can easily form the foundation of your holiday wardrobe. Let’s face it, if the sun is shining, you’re likely to spend 9-5 in your cossie, simply select a few clever cover-ups and you can rotate and repeat. A true suitcase staple. 

Model wears sage green underwired bikini, with high waisted bottoms and a matching cover up

Sage Green Underwired Bikini Top £8, Sage Green Bikini bottom £5

Collage of models wearing seashell print bikini and white triangle bikini mixed and matched

White Shell Print Bikini Top £2, White Shell Print Bikini Bottom £2, White Triangle Bikini Top £2, White Tie Detail Bikini Bottom £2

Choosing a handful of solid swim pieces that you can mix, match and style in different ways is the key to nailing holiday dressing (and swerving those excess baggage charges). Heck, get it right and you might even be tempted to go hand luggage only!

Model wears white triangle bikini and matching skirt

One-Pieces and Bikinis

Don’t leave it too late to snap up your must-have swimsuit and bikini’s. From high waisted bikini bottoms to multi-way wrap swimsuits, our variety of swim styles ensures there’s something for every body, whatever your poolside persona.

Models wear bikinis and surf bikinis

Black Long Sleeve Bikini Top £12, Black Bikini Bottoms £12, Red Halterneck Bikini Top £6, Red Swim Short Bikini Bottoms £5

Model wears rash vest swimming costume

Black and White Long Sleeved Rash Guard Swimsuit £15

Go timeless or trending, with classic block coloured swimwear or hot right now patterns and prints to choose from. Our new-in long sleeve rash guard style swimsuit and bikini top are giving us all the surf chic vibes. Perfect if you want to show a lil’ less skin and stay protected from the sun.

Looking for something far from basic? Multi-tie detailing, zip up fronts and high apex shapes are all topping the style charts this season and you can tap into the trends without breaking your summer spending budget thanks to our amazing value swim collection. Race you to the tills…

You can also browse our range of women’s holiday clothes to see our latest range. 

Model wears dusty pink mutli-way swimsuit

Light Pink Multi-way Wrap Swimsuit £12

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