Pride beauty

Skincare And Makeup

4 Bold Pride Beauty Looks

Celebrate love, inclusivity and individuality this month with our colourful collection of makeup must-haves. Scroll down for more…

Browse Pride

PSA: Pride month is here! Bring on the rainbow-filled parades, vibrant Pride outfits and ultra-positive vibes that we’ve been eagerly counting down the days for since last June! Whether you’re an ally or part of the LGBTQI+ community yourself, it’s time to celebrate the joy of living authentically every day, whether that’s low-key or loud.

Group of models wearing pride clothing

With that said, Pride is the perfect opportunity to go all out with your makeup set. Whether it’s through bold eyeshadow, jazzy nails or striking accessories, we’ve curated a collection of mood-boosting beauty products that are certain to make you stand out from the crowd. Happy Pride!️‍

Face

Creating a radiant base is the perfect place to start for your Pride makeup and the PS... Prep + Perfect Glow Cream Illuminating Primer goes hand in hand with our PS…Pro Airbrush Foundation to create a dewy, long-lasting glow. Love is well and truly in the air, and adding a soft flush to your cheeks with blush creates the perfect rosy glow for Pride and beyond (hello, summer makeup!) Blend along your cheeks, nose and high points of your face before drenching your cheekbones with iridescent highlighter. The brighter, the better.

Model wearing open shirt and white vest
Pride cleansing pads

Wipe away your makeup using our new reusable Pride Cleansing Pads — in five fun colours, store in your beauty bag for easy removal of your vibrant celebration looks. Learn more in our Reusable Cleansing Pads guide.

Eyes

Rainbow cut crease? Gold shimmer eyelids? Colourful winged eyeliner? Neutral eyes are not on the agenda for this month, and we have the Pride-worthy eyeshadow palettes you need for your makeup bag refresh. Take your pick from our vibrant mattes and dazzling shimmers, buffing onto your eyelids and blending in each colour seamlessly. Next, apply a coloured eyeliner along with full, voluminous lashes to add some serious drama to your look. The final touch? It has to be face gems, of course! Take some tweezers and eyelash glue, and carefully stick each gem onto your eyelids, brow bone and temples. Jaws? Dropped.

Model wearing glittery eyeshdow, pride t-shirt and bucket hat

Lips

If you’ve ever wanted to create a statement-making lip look, now is your chance. Say “THIS IS ME” loud and proud with our super sweet range of vibrant lip glosses. Delivering a mesmerising pop of colour and a silky-smooth feel, our compactible lip products are the perfect handbag essential for reapplying on-the-glow. Add a playful touch with sequins or glitter – we’re obsessed with the PS…Pro Lip Glaze and Shimmer duos for creating a gorgeous finish.

model wearing pink eye-makeup and glittery lipgloss
Models wearing pride t-shirts

Nails

Now you’ve got your makeup and pride outfits sorted, let’s give your nails a multi-coloured makeover too. Ideal to help wave your LGBTQI+ flag with extra confidence, choose from our selection of bright, bold and oh-so beautiful nail polishes and false nails. We all know how hard it is to choose one colour for your nails, so why not unleash your fierce uniqueness and choose them all! Or if you’re looking for something more subtle, rainbow tips are *chef’s kiss*. The possibilities are endless…

Model wearing the pride flag around her head

Our Charity Support

Our celebration of Pride goes beyond symbolic gestures and this year, we’re proud to pledge £150,000 to various charities across Europe and the US, all dedicated to supporting the community, as we work towards a future where everyone can express their true identity and feel seen, heard, and understood. We will also donate a further £100,000 to our long-term charity partner ILGA World as they press forward to advance equity and equality for LGBTQI+ people everywhere. This will be our biggest donation in a single year to LGBTQI+ charities and takes our total contribution to over £1 million since 2018.

Love our new products? Snap, tag and share your looks using the hashtag #Primania or @Primark for a chance to be featured online! Get experimental, embrace your creative flair, and let your looks reflect how they feel on the inside – this June and beyond.