Face wash, cleansing butter and vitamin E serum

Skincare And Makeup

How to take care of your skin this winter

Update your everyday routine with our soothing skincare products

Sydney Lasek
by Sydney Lasek
Browse winter skincare

The colder weather is a great excuse to cosy up and layer on knitwear but harsh and sudden changes in temperature can wreak havoc with your skin. The sub-zero gusts coupled with the low humidity outdoors can impact your skin’s moisture levels, while thick wardrobe staples can trap sweat and oils, leading to blemishes and a build-up of flaky skin. Therefore, switching up your skincare routine to combat the cold is essential.

PS... Bubbles Cherry Body Lotion
Model wearing face mask

Keep scrolling for our guide on how to keep your skin happy and healthy this season.

What skincare ingredients are key for winter?

Hydration is essential for maintaining a healthy skin barrier, making ingredients like hyaluronic acid a must-have in your routine. For those with sensitive skin, niacinamide will help calm redness and can be combined with moisturising shea butter and aloe vera products to soothe any irritation and dry patches on your face and body. Feel like your skin is looking lacklustre? Add some vitamin C to your routine to brighten your complexion effortlessly.

Hyaluronic serum
Model using cleansing tool on her face

Winter skincare tips: simple steps to add into your routine

1.     Use a gentle cleanser

The best cleansers to use in winter are those that help to retain your skin barrier. While exfoliating during winter is important to remove the build-up of products and dead skin, overusing harsh facial scrubs can strip your skin of its natural sebum, leaving it vulnerable to dryness and irritation. Instead, reach for gentle options like milk, oil or balm cleansers that clean effectively while maintaining hydration. For best results, rinse using lukewarm water and our reusable cleansing pads. A skin-friendly and reliable routine? Yes please.

Cleansing wash, vitamin E serum and cleansing butter

2.     Moisturise, moisturise, moisturise!

The crisp, winter air calls for heavier, richer moisturisers to be added into your routine. The antidote for keeping your complexion soft and supple all day long, it’s a must-have for you morning, nighttime and pre-makeup routine. Designed to revitalise, replenish and restore your skin, the PS...Pro hydration cream absorbs instantly, leaving a healthy, long-lasting glow. The fact that it includes SPF 15 is the cherry on top – yes, you need to apply sun protection, even in the winter months.

Serums are also a winter essential. Used alone or before applying your moisturiser, our new PS…Skin serums are available in a variety of concentrated ingredients to target any needs and concerns and protect your skin. After cleansing, use the pipette to apply a few drops onto your fingertips, then gently massage onto your face in circular motions.

Hydration cream
Vitamin E serum

3. Apply nourishing lip treatments

The most inconvenient winter skincare woe? Chapped lips. The ultimate remedy to soothing cracks and fine lines, a lip balm will instantly nourish your lips in just a few swipes while our tinted offerings help add a fresh pop of colour to your everyday look. For effective results, exfoliate your lips with a gentle lip scrub during your nighttime skincare routine before applying our PS…Pro peptide lip treatment and mask. Trust us, you’ll be left with hydrated, plump lips in no time.

Love our skincare products? Snap, tag and share your routine using #Primania or @Primark for a chance to be featured online!