Hello Kitty collection featuring blue denim jacket with print, white hoodies and joggers with Hello Kitty print.

Styling And Outfits

Hello Kitty and Friends Collection

Fresh, fun and full of cuteness, discover our Hello Kitty and Friends collection below.

Shop Hello Kitty and Friends

After much anticipation, our favourite Sanrio girl is back —and this time, she’s not alone! Join Hello Kitty, Kuromi, Cinnamoroll, and My Melody in an all-new collection of clothing, nightwear, homeware and accessories that the whole family will love. With exclusive collections for each character, plus a combined Hello Kitty and Friends range, we’ve got the must-have pieces you need to make a seriously cute statement this season. Shop selected styles below via our [Click & Collect service. Use our handy store list to find your nearest participating location.

Hello Kitty

The ultimate style icon since 1974. Hello Kitty (also known as Kitty White) is a British girl who lives on the suburbs of London with her parents and twin sister, Mimmy. Recognised by her signature red bow, she embodies cuteness and friendship, spreading smiles around the world. Following the success of the Hello Kitty 50th anniversary last year, this collection includes a modern take on the Y2K, kawaii aesthetic. Our top pick? The puffer jacket. Priced at just £26, it offers the perfect blend of fashion and function for those chilly days. Add to your shopping list ASAP.

Pink Hello Kitty pyjama set with cherry and Hello Kitty print pattern, includes camisole top and trousers, with Hello Kitty mug and striped make up bag.

Cinnamoroll

PSA: Cinnamoroll has landed at Primark! This loveable dog takes centre stage in our latest collection, adding a burst of baby blue into our nightwear and accessories offerings online and in store. Our cute baby tees and matching pyjama sets are perfect for unwinding in, but if you’re looking for the ultimate sleepover staple, our twinning Cinnamoroll onesies have got you and your mini-me covered. Complete the scene with your favourite Hello Kitty and Friends beauty accessories and you’re both set for a dreamy night in.

Cinnamoroll collection featuring plush toy, mug, phone case, water bottle, and laptop case in blue and white theme.
Light blue striped pyjama shirt with Hello Kitty Cinnamoroll print, matching shorts and camisole set in blue with Hello Kitty Cinnamoroll print and matching cosmetic bag and Cinnamoroll mug.

Kuromi

Contrasting Hello Kitty’s bright and cheerful colour palette, Kuromi channels a gothic, punk aesthetic with a love for purple tones and riding motorcycles. Yet, beneath her tough exterior, Kuromi enjoys writing in her diary, reading romance novels and snacking on cherries ­— making her the perfect mascot for those with mischievious personalities.

Kuromi themed merchandise collection including plush toy, storage drawers, tumbler, mug, pens and notebook.

My Melody

Name a sweeter character than My Melody, we’ll wait... Known for being Hello Kitty’s best friend, My Melody is a girl with a gentle spirit who loves nature and all things cosy. Recognised by her signature pink hood and coquette-inspired outfits, she can often be found in the kitchen baking cookies or going on adventures with her friends, spreading kindness and cuteness wherever she goes. Channel the essence of this beloved character with our adorable My Melody collection. Whether you’re treating yourself or buying a thoughtful gift, these pieces are sure to be loved for a lifetime.

My Melody pyjama set with white crop top with large My Melody print and pink shorts with My Melody pattern. Pink My Melody note book and mug.
Collection of pink My Melody merchandise including plush toy, water bottle, storage box, mug and stationery items.

Hello Kitty and Friends

Why choose one when you can have them all? Our Hello Kitty and Friends collection gathers all your favourite friends together in the cutest on-trend styles and accessories. Whether you're looking for a handy tote bag to carry your essentials, a stylish water bottle to stay hydrated, or adorable hair accessories to complete your look, our multi-character collection has everything you need. Psst… make sure to look out for Keroppi in this collection too — he’s too cute to miss!

Love our Hello Kitty and Friends collection? Snap, tag and share your looks using #Primania or @Primark for a chance to be featured online!