Charlotte Naylor 

Charlotte Naylor is a Senior SEO Analyst at Primark, where she combines her expertise in digital content strategy with a passion for fashion and lifestyle storytelling. She holds a degree in English from Newcastle University and has worked in SEO for over 7 years. 

With hands-on experience across both SEO and content creation, Charlotte specialises in producing helpful, search-optimised guides—from how to style wardrobe staples to practical travel tips. Her approach blends creativity with data, ensuring that every article she writes is not only engaging but also meets the highest standards of relevance, accuracy, and user value.

Outside of work, Charlotte is always planning her next trip, hunting down great food spots, or catching up with friends. She loves discovering new places, sharing good meals, and spending quality time with the people who matter most.