Fashion For The Future
Refresh your wardrobe with our circular essentials – timeless staples made to be worn, loved and recycled.
Timeless style is the new trend. Our latest Circular Essentials collection offers a fresh take on everyday fashion staples for everybody, merging longevity with timeless design. Anchored in circular design principles, this collection is more than just a seasonal update, it’s about creating pieces built to last and live on. Because when clothes make us feel good, they shouldn’t go to waste.
Circular denim
The hero of the collection, circular denim is anything but ordinary! Like all our clothes, we design our denim for more wears and more washes, all at the prices we’re famous for. Our jeans are designed to be versatile across seasons, constructed with 100% cotton and tested for durability against the Primark Durability Framework, so you can count on them for everyday wear. Key design tweaks like removing stretch, additional metal rivets (like hardware), and using one main material (like 100% cotton) make these jeans easier to recycle once you’re ready to say goodbye to them.
Circular jerseys
At the core of this collection lies one consistent fibre, 100% cotton (whether Primark Cotton Project or blended with Recover™ recycled cotton), meaning our jersey T-shirts get a heavyweight upgrade! Think volume silhouettes, textures and timeless neutrals, all produced from Primark Cotton Project cotton or recycled cotton blends. These aren’t just basics, they’re timeless pieces you’ll reach for again and again.
Circular leisurewear
Our circular, brushed-back cotton sweatshirts and elevated loopback hoodies will fast become your go-to’s for long lasting comfort and everyday style. These pieces are built for endless re-wear. The best part? They’re available in various neutral hues, allowing you to mix and match with your existing wardrobe seamlessly.