Model holding pink hair clips, one positioned in their hair and another held near their face.

Skincare And Makeup

PS... Pro SS25

Update your makeup, hair and skincare routines with our elevated beauty collection.

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Ah spring — what’s not to love? Blue skies, fresh fashion trends and the return of lighter beauty routines. That’s right, the arrival of warmer weather means it’s finally time to switch out your heavy, winter formulas for sheer, breathable alternatives. Sun-kissed makeup, glowing skin and effortless beachy waves? Yes please. Our new PS... Pro collection has everything you need to keep your spring/summer glam looking on point.

Three Ps... Pro blush compacts displayed on orange background, showing dual-shade palettes in pink tones with rose gold packaging.

PS... Pro makeup

A long-lasting base is key for your warm weather look. Plus, with the ‘no makeup-makeup’ trend here to stay, a lightweight base will keep your skin looking dewy and fresh in the heat. The key to achieving that look? Our PS... Pro Luminous Filter. This makeup-skincare hybrid is packed with hyaluronic Acid, niacinamide, and vitamin C to help nourish and brighten your skin while adding a light coverage. Wear alone or under our new CC cream for a radiant finish.

Model holding PS... Pro Luminous Filter foundation bottle with applicator wand showing liquid makeup infused with hyaluronic acid, niacinamide and vitamin C.
Two bronzer compacts on orange background, one open showing shimmery powder and one closed labeled "Sunkissed bronze shimmer".

Bronzed makeup is always a hit in summer, and with Mocha Mousse crowned Colour of the Year, this glam is more popular than ever. Add warmth and definition to your complexion with the help of our new, shimmer bronzer and blush duo palette and (revamped!) makeup brushes. Co-ordinate with brown mascara and eyeshadow for a soft look that screams ‘quiet luxury’.

PS... Pro skin and bodycare

The high UV levels and humidity mean that a solid summer skincare routine is essential — including your lips. Alongside your SPF, moisturising picks such as our PS... Pro Peptide Lip Treatment and lip masks will help soothe and replenish your lips with their natural conditioning ingredients. Ideal for carrying in your bag for a moisture boost throughout the day. Hello, glazed lips...

Two jars of Hydration Cream with SPF 15 on orange background with a cream texture swatch between them.

Looking for a fuss-free body cream that feels luxurious without the price tag? Our PS... Pro Body Lotion has got you covered. Infused with shea butter and a pearlescent shimmer, it’s the perfect radiant boost to lather on when your skin needs a moisture top-up. The best part? It exudes a heavenly floral fragrance, leaving you feeling your best wherever you go. Team with the PS... Pro Hydration Cream for head-to-toe nourishment.

PS... Pro haircare

As much as we love the summer air, there’s no denying that it can wreak havoc on your hair. Heat and humidity can cause dryness and damage, resulting in frizzy hair. Therefore, a healthy haircare routine is key — our PS... Pro haircare range is here to get your healthy hair goals back on track.

Model combing dark hair with a green and gray wide-tooth detangling comb, against a brown backdrop.

Start with our pre-wash treatment, a protective formula that helps remove dirt while enhancing your hair colour. Leave on for 10 minutes, then cleanse with a hydrating shampoo. After rinsing with lukewarm water, reach for the shimmer hair serum, this adds a touch of shine whilst doubling as a heat protectant. Complete by blow-drying your hair with a round brush to achieve voluminous, bouncy waves, AKA the perfect complement to your summer glow.

Love our new PS... Pro collection? Snap, tag and share your looks using #Primania or @Primark for a chance to be featured online!