Primark X I Heart Revolution

*Prices in the article below are correct as of the date of publication. These prices may change from time to time and may vary from prices shown in individual Primark stores.

You heard that. Beloved beauty brand I Heart Revolution is now available in selected stores. Sharing a passion for self-love and expression, their cruelty-free products are the perfect pick-me-up buys you need in your next Primark haul. From their bestselling Chocolate Eyeshadow Palettes to essential Banana Loose Baking Powder, shop their Fruity, Love and Chocolate collections in-store and find your new beauty faves.

I Heart Revolution Chocolate Makeup

For makeup fans with a sweet tooth. Is your go-to palette all warm-toned mattes and sparkling shimmers? The chocolate collection has you covered. For a glam day to night look, the creamy Chocolate Eyeshadow Palettes effortlessly blend onto your lids for sultry smoky eyes. The best part? They’re chocolate scented. Finish the look: coat your lips with the Chocolate Nude Lip Glosses for a lip-smacking finish to your routine.

I Heart Revolution Love Makeup

Ready to refresh your date night glam? I Heart Revolution’s love-inspired collection will get hearts racing. Pops of pink and red are a classic romantic makeup vibe. Paired with a cute outfit, it's a sweet statement look. Glow all out: sweep the Love Highlighter across your cheek bones and use the Light Pink Lip Gloss for a soft, radiant finish. Let your eyes do the talking: coat your lashes with the Love Mascara to add serious length and volume. The final touches? Apply the False Eyelashes and the Love False Nails and get ready for a love-ly night out.

I Heart Revolution Fruity Makeup

Vacation vibes: incoming… Sweeten up your makeup routine with I Heart Revolution’s Fruity collection. From peach-perfect primers to watermelon-infused lip liners, this collection has us dreaming of our next beach vacay... Accentuate your eyes: create a tropical look with the Peach Eyeshadow Palette. Tap the dewy Watermelon Liquid Blush onto the apples of your cheeks for sun-kissed glam all year long. For your lips: keep them hydrated while adding a subtle hint of color with the juicy Light Pink Lip Oil. It's an ultra-glossy finish that'll have you obsessed.

I Heart Revolution Skin 

Self-care Sunday is calling. And I Heart Revolution has the products you need to stock up your skincare stash. We all know effective skincare means an effective makeup base. This collection gives your skin the TLC it deserves. Our fave product? The Watermelon Dewy Serum. Used to create a gorgeous glowing skin base, you can apply it on its own or by adding a few drops into your foundation, perfect for nailing the viral glass skin trend. Amp up your beauty sleep: treat your skin to the Overnight Face Mask. Coat thirsty pouts with the Cherry Lip Balm. Wake up hydrated, revived and ready for the week ahead.