Say buh-bye to full-coverage foundation (for now): the no-makeup makeup trend is taking the beauty world by storm. From star-studded red carpets to social media feeds, celebs and makeup influencers have been ditching heavy glam for a natural vibe that accentuates their skin, lips and eyes. Between the viral "glass skin" movement and brown mascara making waves in our everyday makeup and skincare routines, this trend lets us embrace a fresh, radiant complexion. And we’re obsessed.
Want to tap into the trend? Meet our newest PS... Sweet collection — a dreamy lineup of pink-toned setting powders, blushes, lip products and makeup accessories you need to craft your "bare-faced but better" glow.
PS... Sweet makeup
Having a lit-from-within glow is key to getting this look. Apply a hydrating moisturizer and skin tint to promote a healthy, dewy complexion and lay the foundation of your "no-makeup" makeup look. Use a concealer and a small makeup brush to help banish dark under eyes, then set in place with our new PS... Sweet pink setting powder. Designed to lock in your concealer and brighten your complexion, this setting powder is a true must-have. To use, tap a small amount of powder into the lid, dab a powder puff into the product and press it firmly into your skin for a seamless finish. Remember: with this look, less is more.
Next up: blush. Set to be a top beauty trend in 2025, our new PS... Sweet powder blush has a buildable hint of color with a luminous shine. Love textured products? The lip and cheek balm is your go-to. Delivering a soft-focus finish in a compact design, it’s perfect for quick touchups on the go. Add it to your basket for just $3.50.
Swiping on a juicy lip oil or balm is the perfect way to finish your look. Not only are they super moisturizing, they also deliver a burst of buildable, barely-there pigment in just one swipe. Want to enhance your natural pout? Pick up one of our PS... Sweet tinted lip plumpers. With an invigorating high-shine formula and a slight cooling sensation, pair with a nude lip liner for a fuller, more defined look.
PS... Sweet beauty and hair accessories
Loving the low-maintenance life? Then you probably know all about the effortless hair solutions that are all over our socials lately. Heatless hair curlers are our new holy grail for a voluminous, bouncy blowout by morning, and we’ve just given ours a fresh upgrade... Check out our new PS... Sweet pillow rollers. To use: just divide your hair into four sections, roll each piece inward and secure in a knot at the top of your head. The best part? The rollers are super soft and gentle, so you can enjoy a full night’s snooze in peace. Sold.
At the end of a long day, there’s no better feeling than winding down and enjoying a refreshing skincare and hair routine. First things first: makeup removal. Start by moving the hair out of your face with a spa headband, and massaging a cleansing balm into your skin to remove makeup and impurities. Rinse and wipe clean with lukewarm water and our reusable cleansing pads, then apply your nighttime facial serums and moisturizers.