Sun, Sea and Swimwear
Our latest drop of swimsuits, bikinis and sets in bright colors and standout prints.
Summer 2025 is bringing the heat, and we’re not just talking about the weather. Our new swimwear serves up the tropical vibes that make you want to book a one-way flight to a beautiful beach (hopefully with a generous suitcase allowance). Versatile, breezy and unapologetically bold: it’s time to dive in…
Tropical Coverups
Not just a throw-on, it's a full-blown fashion moment: bikini coverups have officially graduated from practical to iconic. Made with a minimum of 50% cotton from the Primark Cotton Project, our beachwear is a masterclass in packing light (hello packing cubes...). With tropical-inspired kaftans, sarongs and matching sets that take you from the pool to the beach club without missing a beat, this season is all about mixing it up and clashing. Rules? Made to be broken. Sassy oversized sunglasses: optional but advised.
New Swimwear
Goodbye minimalism, hello mood-boosting hues! SS25 is not the time to play it safe with color. Think vibrant orange, rich pink and fiery red — basically the whole sunset spectrum in your swimwear drawer. Wear our triangle multiway bikini tops with unexpected bottoms like fuchsia and butter yellow. The vibe? Confident color blocking to make you stand out.
Need more support and coverage? Our swimsuits are sleek, figure hugging and 100% photo-ready. In off-the-shoulder and ruched styles that work great with linen pants or denim shorts, they're less about what to wear in the water and more about building a look that goes from beach to lunch. Check out our sculpting swimwear guide for everything you need to know about our control swimsuits.