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Styling & Looks

Capsule Wardrobe Chic

Introducing The Primark Edit: our new premium label collection, and your new go-to for investment pieces without the price tag. Check out our luxe look (and feel) basics designed with enhanced craftmanship and details.

Putting together a capsule wardrobe packed with timeless mix-and-match classics? Longing for effortless looks to wear over and over? Say hello to The Primark Edit, our collection of essential Primark pieces that still won’t break the bank (available in selected stores).

A new take on signature classics: The Primark Edit focuses on elevating everyday styles with premium fabrics that’ll hold their quality, season after season. Timeless and sophisticated, the collection features essentials to wear, re-style and wear again.

Woman wearing olive wool blend coat

Olive Wool Blend Belted Coat $70

Fall/Winter Coats

Woman wearing duster coat

Black Satin Finish Duster Coat $36, Black Ribbed Roll Neck Sweater $14, Satin Finish Pegged Pants $22

It’s that time again, but don't worry: your search for the perfect new coat ends here. We’ve updated your classic styles with luxury finishes and durable fabrics, so you can wear them year after year.

Woman wearing wool coat

Stone Longline Cotton Blend Trench $50, Black Leather Loafers $28, Ivory 100% Wool Scarf $16

No capsule wardrobe is complete without a classic camel trench. Your must-have for great style in any weather, you can wear this clever layer with pretty much anything. Use yours to dress up a tonal tracksuit or team it with tailored workwear for your return to the office. Need something less structured? Our satin finish duster coats are a great pick. Silky to the touch, they add an instant luxe vibe to any look.

Woman wearing jeans and shirt

White Poplin 100% Cotton Shirt $22, Ivory Unlined Wool Blend Coat $50, Blue Wide Leg Jeans $24

Warmth topping your wish list? Our wool blend coats are the answer. In versatile fall/winter colors that slip seamlessly over your chunky cable knit sweaters and jeans, these winter warmers feature smart tailoring to flatter your figure. Style it up with our boots and 100% wool scarves.

Chic Tailoring

Woman wearing charcoal suit

Charcoal Boyfriend Blazer $35, Charcoal D Ring Peg Leg Pants $20, White Heavy 100% Cotton T-Shirt $12, Black Leather Mules $32

Everyone should have a tailored two-piece suit in their fashion arsenal. Whether you wear yours dressed down with a printed tee and sneaks or dressed up with a blouse and our leather heeled mules, our charcoal heather suit should top your wish list. A sure-fire way to look expensive and pulled together, the suit in The Primark Edit is tailored to perfection. Separate our duo and mix and match with denim and our cashmere-blend knit for a laid back look.

Signature Essentials

Woman wearing poplin shirt

White Poplin 100% Cotton Shirt $22

A crisp white shirt or tee is an easy style essential. There are so many ways to style them; you just can’t go wrong with luxe versions of these everyday must-haves. Our oatmeal cashmere blend sweater's perfect for layering. Super soft and cozy, just loosely tuck it into our wide leg jeans for a sophisticated vibe.

Woman wearing loungewear

Taupe Satin Finish Duster Coat $36, Cream Stitch Detail Sweatshirt $18, Cream Stitch Detail Joggers $18

Our modern take on the tracksuit = cozy loungewear you’ll wear outside with pride. Simple but effective stitch details and heavyweight plush materials mean these sets will get you through all your dressed-down weekend plans.

Woman wearing cashmere sweater

Oatmeal Cashmere Blend Crew Neck Sweater $24

Sultry Sleepwear

Woman in silk blend lingerie

Pink Silk Blend Cami Pajama Top $16, Pink Silk Blend Pajama Shorts $14, Pink Satin Lace Trim Bralette $12, Pink Satin Lace Trim Briefs $7

Being well-dressed shouldn’t end before bedtime. The Primark Edit has plenty of luxe-look sleepwear, too, so you can slumber in style.

Woman in black pajamas

Black Jacquard Stripe Pajama Shirt $18, Black Jacquard Stripe Pajama Pants $18

Our black jacquard long sleeve pajama set calls for a pajama party. And our silk-blend cami and shorts set are just the thing to slip into after your self-care routine. Want to feel special underneath your clothes, too? Our silk-blend lingerie is almost too pretty to hide.

Find out more about where you can shop The Primark Edit