Ways To Wear Bright Colors & Prints
We’re shining the style spotlight on vivid brights and prints for SS23, with the help of mother-daughter duo Jo and Katie.
*Prices in the article below are correct as of the date of publication. These prices may change from time to time and may vary from prices shown in individual Primark stores.
Fashion Weeks and SS23 trends are seeing an across-the-board surge in abstract prints and bold brights in upcoming seasons. While it might feel daunting if you swear by a capsule or champion neutrals, mother-daughter duo Jo and Katie are here to show you how to wear them whatever your style vibe.
Colorful Suits & Tailored Style
The focus may be on the latest SS23 trends, but one thing that never goes out of style? Great tailoring. Sure-fire pieces for every wardrobe, we’ve taken our classic double-breasted blazer and tailored pants and given them a serotonin boost of bright orange. A perfect office outfit worn together, or great as separates with our cropped shirt and heels for weekend-ready suit chic.
Summer Dresses
Dresses in summer: need we say more? Our linen blend dress’ lightweight, puff-sleeve design makes it the perfect piece for warm weather. While Jo and Katie make mother-daughter matching looks totally trending, you can wear as a wedding guest, or pack it in your suitcase (it's THE foolproof vacay pick).
Team wedges or mules? Accessorize with your favourite footwear and our shoulder or straw bags: mini effort for max style points. PSA: Don’t sleep in and miss our satin scarves, either. Wear around your neck, in your hair or tie to your bag for certified beach club-luxe vibes.
Trending: Bouclé
Like a softer alternative to bright suits? Get inspo from social media with our coveted pastel bouclé sets: the perfect pair to add to your spring/summer wardrobe. Dare to bare lots of leg? Do our shorts and cropped blazer duo with mules, or even knee-high boots for spring showers.
Or, take a leaf out of Jo’s book: pair our bouclé tailored pants with a neutral blouse and trench: a refined take on the increasingly favorited fabric.
Day To Night Style Hacks
Want to perk up the prints in your wardrobe? Swap stripes and polks dots for abstract, blurred prints like Jo and Katie for day-to-night looks. Make midi skirts comfy and casual: tuck in a basic tee and pair with low tops. The same formula works for pants: go for a slightly looser fit and pair with an unbuttoned blouse for a relaxed feel.
For evening, swap tees for our knit tank. Add straight leg tailored pants that skim the floor and elongate the leg. Elevate your look (literally): swap the sneaks and chunky loafers for heels. And add a pop of color: pick one from the print to match your bag (coordination is super chic).
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