PRIMARK
Mother-Daughter Style

Styling & Looks

Ways To Wear Bright Colors & Prints

We’re shining the style spotlight on vivid brights and prints for SS23, with the help of mother-daughter duo Jo and Katie.

Mar 16 · 10 min read

*Prices in the article below are correct as of the date of publication. These prices may change from time to time and may vary from prices shown in individual Primark stores.

Fashion Weeks and SS23 trends are seeing an across-the-board surge in abstract prints and bold brights in upcoming seasons. While it might feel daunting if you swear by a capsule or champion neutrals, mother-daughter duo Jo and Katie are here to show you how to wear them whatever your style vibe.

Mother-Daughter Style

Colorful Suits & Tailored Style

The focus may be on the latest SS23 trends, but one thing that never goes out of style? Great tailoring. Sure-fire pieces for every wardrobe, we’ve taken our classic double-breasted blazer and tailored pants and given them a serotonin boost of bright orange. A perfect office outfit worn together, or great as separates with our cropped shirt and heels for weekend-ready suit chic.

Colorful Sets
Colorful Sets

Summer Dresses

Dresses in summer: need we say more?  Our linen blend dress’ lightweight, puff-sleeve design makes it the perfect piece for warm weather. While Jo and Katie make mother-daughter matching looks totally trending, you can wear as a wedding guest, or pack it in your suitcase (it's THE foolproof vacay pick).

Model in red dress

Team wedges or mules? Accessorize with your favourite footwear and our shoulder or straw bags: mini effort for max style points. PSA: Don’t sleep in and miss our satin scarves, either. Wear around your neck, in your hair or tie to your bag for certified beach club-luxe vibes.

Trending: Bouclé

Like a softer alternative to bright suits? Get inspo from social media with our coveted pastel bouclé sets: the perfect pair to add to your spring/summer wardrobe. Dare to bare lots of leg? Do our shorts and cropped blazer duo with mules, or even knee-high boots for spring showers.

Bouclé
Bouclé

Or, take a leaf out of Jo’s book: pair our bouclé tailored pants with a neutral blouse and trench: a refined take on the increasingly favorited fabric.

Day To Night Style Hacks

Want to perk up the prints in your wardrobe? Swap stripes and polks dots for abstract, blurred prints like Jo and Katie for day-to-night looks. Make midi skirts comfy and casual: tuck in a basic tee and pair with low tops. The same formula works for pants: go for a slightly looser fit and pair with an unbuttoned blouse for a relaxed feel.

Day-To-Night Style

For evening, swap tees for our knit tank. Add straight leg tailored pants that skim the floor and elongate the leg. Elevate your look (literally): swap the sneaks and chunky loafers for heels. And add a pop of color: pick one from the print to match your bag (coordination is super chic).

Day-To-Night Style
Day-To-Night Style

Sign Up To Emails

Be the first to hear about new arrivals, the freshest trends, style inspo and exciting collabs

Newsletter Sign up