Primark Presents Kem AW25
Blending Kem’s dressy-casual edge with high-quality, affordable pieces, scroll on for our top three new season must-haves.
And just like that, summer is coming to an end. While we may not be ready to bid farewell to cookout evenings, sun-soaked days, and music festivals just yet, the seasonal shift brings the perfect excuse to update your everyday wardrobe. Think high-quality basics, chic co-ords, and easy-to-wear jackets in this season’s trending tones. Our menswear ambassador, Kem Cetinay, has nailed the brief with his new fall collection.
Heavyweight leisurewear
As much as we’ve enjoyed rotating and restyling our lightweight summer shirts recently, nothing beats the feeling of winding down in a new tracksuit. Designed in earthy hues, our high-quality hoodies and joggers are set to become your favourite downtime essentials. Our color of choice? Burgundy. Serving as an eye-catching pop of color, you can rely on this rich shade to effortlessly amp up your style. Match it up with a beanie, add fresh white sneakers and job done! *Chef’s kiss.*
Transitional jackets
The epitome of fall fashion? A chic jacket. One that’s lightweight for mild days, warm enough for chilly ones, and easily wearable for all occasions. Kem’s line-up has you covered. The Harrington jacket offers a classic, polished layer to your outfit, with a button-down, straight-lined silhouette that can be teamed with your jeans or chinos. For a more laid-back vibe, reach for the charcoal, zip-through option instead. Crafted with a cozy wool-blend, it’s destined to become a front-runner in your wardrobe this season.
Dressy-casual shirts
Collared shirts are always a year-round staple, but for fall, we’re leaning towards the oversized variety. Taking cues from the trending workwear aesthetic, the Kem Navy Overshirt features two patch-front pockets and a polo collar that makes it the perfect dressy-casual pick for office days or dinner RSVPs. Teaming it with a relaxed-fit T-shirt is an instant style win in our books.