Kem Spring

Styling & Looks

Kem’s Spring Sets

Kem is back and better than ever for 2024... Keep scrolling for upgraded basics, must-have jackets and his latest sports collection.

Check out Kem’s collection

PSA: The days are getting lighter, and we just can't wait. From sunny days in the city to the return of outdoor sports, we’re ready to pack up our puffers and invest in some new mid-layers in time for the warmer season. While giving your wardrobe that much-needed spring cleanout might be a chore, our menswear ambassador Kem Cetinay is serving up timeless and trending colors and pieces you need for your everyday style. Keep scrolling for the scoop...

Kem Spring

Kem Black Hoodie $26, Kem Black Joggers $24

Kem’s Dressy Separates

The classic spring/summer style piece? A great shirt. A must-have for dressy-casual and statement-making looks, Kem’s latest shirts will get you through all your work and weekend outfits. Available in olive and cream, mix or match with Kem’s dressy pants for a sharp day-to-night look. Feelin' the chill? Throw on our bomber jacket or shacket (the ultimate transitional outerwear pieces) to finish your 10/10 OOTD.

Kem Separates
Kem Separates

Kem Pleated Shirt $20, Kem Pleated Pants $30

Kem’s Leisurewear and Tees

Although we’re currently manifesting summer days, it's spring so some showers are inevitable. Meaning? Laid-back leisurewear is key. Think calm neutral sweatshirts, cozy hoodies and pintucked joggers: Kem’s upgraded basics are designed with great trending details to instantly refresh your off-duty style.  

Kem Leisurewear

Kem Navy Woven Shacket $45, Kem Woven Cargo Pants $30, Kem Blue Crew Neck T-Shirt $15

Nothing says it’s finally warm out more than sporting a fresh T-shirt. An essential to grab and pair with any look, Kem’s relaxed-fit tees are a must for your next Primark haul. Hack: for some serious ‘90s laid-back vibes, wear with an oversized jacket, relaxed-fit jeans and a silver chain. You won’t regret it.

Kem Spring

Kem Relaxed Fit T-Shirt $15, Kem Interlock Pants $30

Kem Spring

Kem Textured Bomber Jacket $45, Kem Gray Crew Neck T-Shirt $15, Kem Interlock Pants $30

Kem Sport

Introducing the newest addition to Kem’s collection: Kem Sport. Made with performance, comfort and durability in mind, his new activewear takes you from your sofa to the track in a snap. From performance stretch sweatshirts to joggers and preppy polos (hello, tennis court vibes), all you need is some neutral kicks to step up your style. Luckily, Kem’s color block sneakers have you covered. Run, don’t walk...

Kem Spring

Kem Sports Polo Shirt $20, Kem Sports Joggers $24

Love Kem’s new collection? Snap, share and tag us in your looks using @primark or #Primania for a chance to be a featured online.