Kem gray relaxed T-shirt

Styling & Looks

Hero Piece: Kem’s Relaxed Fit T-Shirts

Our Primark Presents Kem cotton-rich crew neck T-shirts: easy, on-trend — and a bestseller for a reason.

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Searching for a modern tee that's the perfect blend of style and high quality craftmanship? Our relaxed fit T-shirts are a non-negotiable. Part of our collaboration with Kem Cetinay, these seasonless T-shirts are designed to redefine casual comfort.

What does a "relaxed fit" T-shirt mean?

Relaxed fit T-shirts are designed to provide a looser fit compared to their classic or slim fit cousins. This style of tee is having a big moment: its simple design means you can dress it up or down depending on the looks you need. It's versatility at its finest.

The key features of relaxed-fit T-shirts:

  • Made with breathable, soft fabrics

  • Offer versatile styling

  • Feature a thicker collar band

  • Comfortable for solo wear or as a base layer

  • Designed with a loose cut, made for easy movement

Blending breathability and softness, each relaxed fit T-shirt is made with a minimum of 50% cotton sourced from the Primark Sustainable Cotton Program. Unlike lots of tees that are too stiff or too flimsy, this fabric blend is the perfect balance of weight, feel and finish. The twin-needle hemming adds to the polished feel and keeps it looking fresh.

What certifies this piece as a true wardrobe hero, you ask? It’s all in the cut. Available in our bestselling relaxed, boxy fit – plus a brand new slim pick – our Kem tees give laid back vibes without sacrificing style. Designed with minimalism in mind, the oversized cut gives you unrestricted motion. And the classic crew neck means it stays on trend.

Talk about versatile: it's easy to style this trendy tee with pretty much anything in your closet — from your fave jeans to joggers, or layered under a jacket. What sets it apart from the rest? There’s a color for every mood and event. Classic black and white are dependable go-tos. Want a hit of color for your everyday looks? Go for mustard, red or blue.

Finding a T-shirt that checks all boxes — fit, quality and versatility — often means spending more than you want. Kem’s relaxed T-shirt is a game changer: you get a high-end feel without the expensive price tag. Pick one up in stores for just $15.