Primark brand history in the US

Since 1969, Primark has cemented its place as a key player in the UK, Irish and international mainstream fashion. Celebrating 10 years since our move into the US market, we’re giving you the lowdown on our history and brand commitments.

What is Primark?

Primark is an international fashion retailer with stores across 17 countries in Europe and the US. Our goal is to create maximum joy at minimum cost with great quality essentials in our women's, men's, kids', baby, home and beauty departments. With a focus on creating enjoyable retail experiences, we're continuously expanding our stores globally and in the US.

The History of Primark

Originating in Dublin, Primark (known as Penneys in Ireland) was founded by Arthur Ryan with the goal of bringing affordable clothing to all. The first store, and Primark’s current headquarters, opened on Mary Street in 1969. Its immediate success led to four more openings within the first year. By 1973, Primark expanded into Great Britain, opening its first UK store in Derby.

Primark’s US Market Entry

Primark made its US debut in 2015, opening its first store in Boston, MA. Entering a competitive market alongside other fashion retailers, Primark set out to offer trend-led, affordable fashion that meets the evolving wants and needs of its shoppers. Since then, we've opened stores in 13 states, including New York, Texas and Michigan. In 2024, our store at The Florida Mall in Orlando opened, which includes an entire floor dedicated to Disney clothing and merchandise. The perfect pick-me-ups before heading to Disney World! With 30 stores now open in several states, our goal is to expand further across the US.

Navigating your nearest store

Spotted a look you love online? Save it to your online shopping list and check its availability with our handy stock checker before heading to the store. Use our store locator to find your closest location.

Commitments and Corporate Responsibility

As part of our commitment to reducing waste and carbon emissions throughout our value chain, our Primark Cares strategy outlines our goals to become a more sustainable, circular brand. By working closely with our suppliers, stakeholders and partners, our goal is to drive positive change across our products, planet and people by 2030. For more information, visit our Primark Cares commitments.

Future Outlook

We’re accelerating our US expansion with a plan to open more stores across the US. Our goal is to grow our US footprint, increase brand recognition and strengthen our distinctive value proposition: affordable, quality fashion that delivers on style.

FAQs

Where was Primark founded?

• Primark was founded in Dublin, Ireland in 1969. The first store opened on Mary Street under the name Penneys and is still open today!

How many Primark stores are there in the US?

• Currently, there are 30 American Primark stores.

Where can I my closest Primark store?

• You can use our online store locator to find your closest location.

How can I get updates on Primark’s latest releases and store openings?

• Easy! Check in often with our website for the latest in-store drops and trending picks. For daily outfit inspo and must-have finds, follow us on Facebook and Instagram. Want to be the first to know about new collections and store launches? Sign up to our emails and get updates right in your inbox. Your new style lineup: nailed.