Caring For Your Denim

Everyone has a favourite pair of jeans they reach for over and over. Let’s face it, if you’re sporting yours every day of the week you’ll want to avoid heartbreak and ensure they’ll last forever, right? Denim care myths are aplenty but avoid any outlandish ideas and follow our simple guide to keep your jeans tip-top for longer.

Wash Less

Unlike some other clothing items, denim doesn’t require a wash after every wear. In fact, you’ll be doing your denim a favour by washing it less often. Ideally your jeans should be washed every 5-10 wears.

Got an obvious spill or stain? Extend the time between washes by spot cleaning using a damp cloth and gentle soap.

Keep ‘em On Cold

When the time to wash your jeans comes around, be sure to wash them on colder temperatures. Not only is it better for the planet and your energy bills but it’ll prevent fibre breakdown, colour loss and shrinking, keeping your jeans the colour and fit you love for longer.

For extra protection turn your jeans inside out before washing.

Hang Dry

Steer clear of tumble dryers because extreme heat is a sure-fire way to destroy your denim. Jeans are at their best when hung out to dry, simply shake out any creases first.

Top tip: leave your jeans inside out while they dry to avoid damp pockets.

DIY Repair

Worried about a small rip or hole? You’ve got two options and neither of them involve throwing your fave jeans away. Denim is easy to repair using simple at-home sewing techniques or patching.

Not your thing? Embrace that distressed look and use scissors to turn a pesky tear into a fully formed fashionable rip or