In Denim We Can
From perpetual jean hunts to denim co-ord obsessions, we’re here to help you tick off your wishlist!
No wardrobe is complete without denim that makes you feel great. Including silhouettes ready to comfort and inspire, like classic straight leg and mom jeans to trending barrel leg and palazzo styles, your new denim destination is ready and waiting for your arrival…
Shop the range in-store or online via our Click & Collect service. Use our handy C&C store list to find your local Primark store. You’ll also find our Click & Collect exclusive short, regular and long leg jean options across selected styles.
You’ll also find our Click & Collect exclusive short, regular and long leg jean options across some of our bestselling styles.
Styling 101: matching denim sets
To some, a trend; to others, a timeless look. Whatever side of the fence you sit on, we’ve got a set to suit. Designed for chronic outfit repeating, choose from classic denim co-ord looks like our indigo high-rise The Wide Leg jeans and structured peplum top. Or our mid-blue high-rise The Straight Leg jeans and denim shirt.
For denim fiends who want to diversify their collection, make a beeline for our brown denim co-ord. The neutral you know and love meets the durability and versatility of denim for an uber feminine take on denim set styling. Our cinched-waist denim jacket, coupled with matching mid-rise The Drawstring Wide Leg jeans, offers a chic, yet comfortable duo that can be dressed down with trainers or dressed up with heels and flats.
How to wear: The Palazzo
The barrel leg has a new bestie to contend with for it jean status… Enter: The Palazzo. Think wide leg jeans but with added drama thanks to a leg-lengthening mid-rise waistband and a billowing silhouette. The perfect option for those who want the freedom of a loose leg, without compromising on a fitted waistline. Introducing our first Major Find piece, at just £12, once it’s gone, it’s gone! So, get it or regret it…
How to style: The Relaxed Straight Leg
A cult classic when it comes to denim jean fits. The Relaxed Straight Leg is ideal for those who want a shape that falls somewhere in the middle; fitted enough to feel chic and polished, while still offering ease of movement. Strict office dress code? These work as a great alternative to tailored trousers when worn with smart tailoring, as the front seam and turn-up hem elevate the look… so you don’t have to!
How to style: The Flare
Playful denim picks help keep your rotation feeling fresh. If coloured denim isn’t your thing, use silhouettes like The Flare jean to draw attention to your outfits. The beauty of this silhouette is in its versatility. Channel true ‘70s nostalgia with a waistcoat, lashings of accessories and oversized sunglasses, or keep things simple with everyday staples and a slouchy shoulder bag.