Wednesday X Primark
She’s back and eerier than ever. Scroll on to shop our new collection with Wednesday Addams.
To celebrate the return of our favourite witty icon, we’re getting ahead of spooky season with a new range of mystic must-haves. Think dark academia clothing, moody nightwear and gothic-inspired homeware — this collection screams main-character energy in the (worst) best way.
Shop the range in-store or online via our Click & Collect service. Use our handy C&C store list to find your local Primark store.
Wednesday X Primark T-shirts and hoodies
Bright colours for summer? Not in this collection. The Wednesday X Primark graphic T-shirts keep things dark, bold and unapologetically her. On those unpredictable chilly days, be sure to reach for a sweatshirt or hoodie. We love how they look styled with the matching crossbody bag and necklaces. Did you notice the pendant that replicates the stained glass window in her dorm? It’s a must-have for all fans of the show.
Wednesday X Primark nightwear
Newsflash: our best-selling boyfriend pyjama sets have been given a gothic-inspired refresh. Distinguishable by their black striped design, they instantly add a playful twist to your nightwear drawer. Also in the range, and perfect for mixing and matching —the baby tee and pyjama bottoms. But, on humid nights, the graphic shorts set is our go-to. Team with slippers and you’ve achieved the ultimate binge-watching outfit this summer.
Wednesday X Primark kids clothing
For the little ones with big personalities, we’ve got their new favourite outfits. Pleated mini skirts are a trending silhouette this season, and this one’s set to steal the spotlight. During the day, style it with a black faux leather jacket. In the evening, swap it for the matching Wednesday X Primark hoodie and joggers set to keep them cosy without losing that mischievous edge. It’s a versatile piece they’ll never want to take off.
Wednesday X Primark home and accessories
Wednesday’s gothic aesthetic doesn’t stop at fashion; it haunts her décor too. For an instant switch-up, our purple and black striped duvet cover set adds a moody contrast to your space and makes the perfect backdrop for your cups and stationery. The Wednesday print bags also deserve a spot in your décor. Aesthetic reasons aside, the backpack is the ultimate grab-and-go accessory to keep within reach for heading back to school or any spooky adventures...
Wednesday X Primark makeup and hair
Clothes. Check. Décor? Done. Now all that’s missing is a killer makeup look. Start with a minimal base; think matte with no blush, and let your eyes do all the talking. Then, create a smokey eye using the deep shades from our new eyeshadow palette, before layering mascara on the top and bottom lashes for a dramatic finish. On the lips, keep them low-key. Reach for a pink lipstick coupled with our purple shimmer lip oil for that subtle, eerie glow.
Two pigtail braids are key to Wednesday’s look but keeping them sleek starts with the right prep. Detangle your hair with our new paddle brush before pinning it back using the no-dent clips or headband from the range. After applying your hair serums, wrap your locks in our overnight heatless hair curlers for smooth, frizz-free strands by morning.
