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Keep scrolling to see SheerLuxe’s chic, elevated take on our Shockingly Chic campaign looks.
We’ve partnered with online fashion and lifestyle publication SheerLuxe for the launch of our Shockingly Chic campaign. Keep scrolling to see how fashionable friends of SheerLuxe styled some of our new Shockingly Chic pieces.
Shop SheerLuxe’s Primark looks in-store or online via our Click & Collect service. Use our handy C&C store list to find your local Primark store.
Style aficionados SheerLuxe have proved yet again that their signature elevated aesthetic can be achieved with Primark pieces. The secret? Three key pillars: a minimal, rich-toned colour palette, polished silhouettes across day and evening looks and accessories that work hard.
The colour palette
While our Shockingly Chic collection isn’t short of colour, for SheerLuxe, a refined, neutral palette with pops of aubergine, khaki and butter yellow is what they’re gravitating towards. The result? A rotation that’s timeless, seasonless and ageless.
The key to looking polished: day or night
Looking polished doesn’t have a time of day on SheerLuxe’s watch. It’s a state of mind. Thankfully, that manifests itself in this collection too. With casual looks, there’s no need to veer away from slouchier, oversized, unbuttoned silhouettes; instead, balance them with a heeled sandal, an oversized earring and slim-frame sunglasses. For evening looks, the polish comes from the silhouette and the movement of the pieces. Ruffles and fluid draping are just as chic as structured cinch-waist and tapered tailoring — extra points for light-catching fabrics and crisp white hues.
Maximising potential: accessories
Proving that accessories are anything but an afterthought, SheerLuxe know how to get the most out of even the simplest pieces. The shoulder tote bag—Practical, spacious and ideal for a diary-filled day. By night? Tuck the shoulder straps in to fashion a chic oversized clutch, with just the right amount of pliability for the crook of your arm. A statement earring becomes the perfect partner to a slick-back, never reserved for occasions only. As for sunglasses? These shots speak for themselves…