Celebrating Found Families

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Whether you identify as LGBTQI+ or are an ally, Pride month is the perfect excuse to embrace and celebrate the LGBTQI+ community. This year, we’re acknowledging the important role found families play. A term used to describe a group of people who have chosen to embrace, support, respect, and love each other – despite their differences. Defined by the mutual love, respect, and support given to all members of the family unit, a found family is more than just a concept, it can provide a lifeline for members of the LGBTQI+ who may have faced rejection from their biological family.

Kitted out in our new-in collection, we asked the cast and creators behind our 2023 campaign to tell us all about the concept of found families and the important part they play. Read on to find out what they had to say.

“Found families are so much more than just trying to ‘replace’ those you grew up with. It’s about accepting your past & growing with new people. It’s accepting that you need love in a new way & that you can love in a million more ways than you ever realised.’

-Junior, UK 

“A found family is about finally feeling whole, something that might be absent in your biological family, like a full set of acrylic nails or a good pair of fake lashes. It’s a community you choose, whose values and honesty speak to your own.’

- Jude & Michael, Germany

‘A found family = When we have the same beliefs, values, and love for each other, regardless of race, gender, religion or creed. When a group of individuals are proud of being who they are and when that group of people feels like home.’

- Lowe & Family, UK

‘Found family is picking up prescriptions, it’s fixing doors, popping in to say hi. It’s a shoulder to cry on, a community to laugh with and most importantly a family to fight for.’

- Ellen, Northern Ireland

Feeling Proud

We’ve launched a new-in collection of colourful gender neutral base wear, printed tees and must-have accessories so you can add a little Pride love and support into your everyday look. Take your pick from printed t-shirts showcasing our wonderful found family motif and proud slogans, available in shades and sizes for everyone.

Whether you’re marching in a Pride parade, looking to add a Pride touch to your summer wardrobe or on the hunt for Pride merch for your mini-me, we’ve got plenty of affordable Pride pieces to choose from. Our matching gender neutral base wear sets are designed to provide liberating comfort to bodies of all shapes and sizes thanks to clever Lycra content while our pin badges, socks and accessories offer a vibrant finishing touch!

Our Partnership With ILGA World

This year we’re celebrating five years of collaboration with ILGA World, a worldwide federation of more than 1,700 organisations from over 160 countries and territories campaigning for LGBTQI+ rights. Their vision is a world where the human rights of all people are respected and where everyone can live in equality and freedom.

For their member organisations around the world, and the thousands of activists who lead them, ILGA World has become a found family. Our donations have helped ILGA World to connect and strengthen LGBTQI+ youth organisations, so that young people with diverse sexual orientations, gender identities and expressions, and sex characteristics are better equipped to speak up for their rights and their inclusion.

We will continue our ongoing financial support of ILGA World with a donation of £150,000 to support their work, and evidence of our genuine and sincere commitment to the LGBTQI+ community.