As seen on #Primania: F/W essentials
Stock up on cold weather staples this season with our trending clothing and accessories — styled by you.
Let's face it: winter weather brings out some of the year’s chicest, most versatile looks. One step outside and a quick social feed scroll shows that practical, vintage-inspired pieces are trending this season. Inspired by classic street style looks dating back decades, bring it into now with your favorite everyday essentials. From classic argyle prints and heritage outerwear to chunky knitwear, keep scrolling for this seasons’ most-loved picks as seen in our #Primania gallery.
Trending: argyle
Straight from our preppy looks earlier this year, argyle is totally dominating FW24. A classic that's instantly identified by its diamond designs, this eccentric, grandpacore pattern is a chic but cozy piece to take you seamlessly from work to the weekend. Take cues from our Primark Presents Paula Echevarría collection. Neutral, brown, and gray argyle sweaters and cardigans pair effortlessly with pants or a skirt. Craving color? Check out our Primark Presents Rita Ora blue argyle knit.
The oversized crew neck knit
Heard the news? Our oversized crew neck sweaters are back—and storming social media. Loved for their super-cozy wool blend and oversized fit, they’re a low effort, high-impact piece whatever you're up to. Along with classic colors—brown, gray, blue, and baby pink, we’ve added new shades to the lineup this season. Our top pick? The red sweater: we’re obsessed with the way @oliwia_.p styles hers with a matching red hair bow.
Relaxed biker jackets
The biker jacket has come a long way since its origin as a practical motorcyclist piece. Now this classic, versatile staple serves as the ultimate cool-girl pick for your weekend wardrobe. These 80s-style buckled versions are a foolproof way to give rebel vibes. And our faux shearling options offer the perfect balance of street chic and warmth – perfect for a crisp winter evening wandering around a Christmas market.
Timeless trenches
There’s a reason trenches show up on our Pinterest mood boards every season. Classic, versatile and undeniably chic, they instantly upgrade your looks. This long, lightweight piece is a hero in unpredictable weather: when it’s too cold to wear a jacket but too warm to wrap up in a heavy winter coat. We love how @manoni_ and @stylescapture styled theirs with a cap and coordinated tote. With chocolate brown and burgundy taking the spotlight this season, the classic trench has had a modern makeover.
Cold weather accessories
As much as we've enjoyed soaking up the mild weather, frosty forecasts call for woolly accessories to take center stage in your style. Functional fashion: beanies, scarves, and gloves provide a personalized touch while keeping you warm and snug from day to night. Lately, both fashion fans and comfort seekers have been re-embracing a Y2K winter fave: earmuffs. Shielding your ears from the cold without messing up your hair, channeling that après-ski aesthetic has never looked better.