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Setting The Tone

Single-color style is having a major moment – and we have all the pieces you need to nail the trend. An easy way to look put together and polished this season, sporting one hue from head to toe takes the confusion out of color coordinating. It makes getting dressed a breeze! Pull together pieces of a similar color in different shades: our go-tos are camel, ecru and gray.

aysha sow  primark

50 Years of Primark

It's Primark's 50th birthday! To celebrate, we asked some of our fave influencers to be the stars of this campaign. See if you can spot a familiar face in the windows of your local Primark, too!

aysha sow primark
Grey knit jumper $14, Grey knit skirt $18
aysha sow primark
Check jacket $32, Check trouser $18, turtle neck jumper $10

Must Have Pieces

Tailoring is key: slip a similar-toned tee under our brown check suit for an easy look, and swap the tee for a silky cami to take you from work to "werk". Tweak the look by mixing in prints and patterns from the same color palette, or bringing in new textures. Really committed to the trend? Add accessories in the same shade, or break up the block color with stylin' statement picks. We’re obsessed with hair accessories, too: embellished clips and slides are perfect for perking up your ‘do.

primark influencer group