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Behind The Scenes

Ever wondered what really happens on set of a Primark photoshoot? We’re sharing some behind the scenes snaps and insider info from our latest, starring some of our favourite influencers!


The changing room is a fashionista’s dream, rails upon rails of the latest Primark pieces! Our stylist will prepare the clothes, shoes and accessories, ensuring they have a range of sizes and outfit options for each model.

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Hair & Make Up

It’s time to get glam! An important and often time-consuming part of the day, each model will spend the morning getting made up, with constant touch ups throughout the day.

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Making Memories

We chose our fave influencers to be the faces of our new campaign, so as you can imagine, the day involved a lot of laughs, catching up and selfies!

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When not in front of the camera plenty of all-important coffee breaks get taken by the team, plus we’ll take a hearty lunch to keep the energy thriving!

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Jodie Spragg
Style Editor
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